Below is the demographics from the london MBS 2006 event:

London 2006 profile as follows:

Female: 75%
Single: 49%
Married: 51%
Age 18 – 24: 11%
Age 25 – 34: 38%
Age 35 – 45: 32%
Age 46 – 55: 19%

Male: 25%
Single: 39%
Married: 61%

Overall Visitor Profile
ABC1 53%
Self Employed 27%
Other 20%

Average annual spend on related Products & Services £375*

*Spending Power
The annual spending profile reflects purchases of products, treatments and consultations. This figure excludes health food and beverages.